Action at the Command Center


Event Covered: The Association of Politics and Life Sciences Conference

Students at the command center monitored the APLS conference using the latest model of Hootsuite technology. This technology enabled us to monitor numerous social media channelssimultaneously and gage participant engagement within the conference. By using Hootsuit we were also able to easily generate and schedule content to promote audience engagement. 

My mission was to search key words and phrases into Hootsuite and monitor the postings in a live feed. In addition, I searched trending hashtags and speakers within the conference. We also had an ‘on the field’ team who covered the event live and we kept a watchful eye over their postings and interactions as well. 

Another mission that I was assigned to was to generate content to promote conference participant engagement. In order to do this I researched speakers of the conference and created postings that included a link to their educational portfolios, bios, and published works. Additionally, we researched APLS related articles that could be of interest to conference attendees and provided links for them. We scheduled the postings to arrive a few minutes prior to the time of presentations depending on their APLS topic. 

This experience was a venue of great hands-on learning in the field of social media monitoring. I learned how to gage audience interaction and feedback more effectively as well as how to create Hootsuite analytic reports. Hootsuite is an easy tool to use and stay in-the-loop with your audience. 


Power of the ‘Tweet’



In today’s world, Twitter can be used for both social and academic use. When used for academic purposes, Twitter becomes a vital communication tool. It allows a large audience to directly connect with their speaker and receive instant feedback.

I recently experienced this type of tweeting phenomimnon when a guest speaker (Joe Fairless) came to our lecture hall via online video-call. Twitter came to the rescue when we experienced technical difficulties and our speaker couldn’t hear us.

It was helpful and simple to ‘tweet’ the speaker and get our questions answered. One question that I asked was “What is the best method to communicate with investors and stakeholders?” To my surprise, the speaker responded to my ‘tweet’. A sense of thrill came over me as he answered that it is always best to call investors and stakeholders along with email in order to establish a principle of trust in a business relationship. I am interested in investor relations and was excited to receive an answer that was tailored uniquely towards my question. This created an environment of engagement in the lecture hall that had everyone on the edge of their seat.

Another factor that unified the speaker’s audience was the ‘hashtag’ that circulated the room. By using #PR3315 we were able to monitor other questions being asked and expand on them. This also prompted peers to ‘retweet’ and ‘favorite’ each other if they were wondering the same question or strongly supported a comment. 

Overall, I’d rate this experience four out of five stars. I subtracted a star because along with the lecture, incorporating twitter was a slight distraction from hearing every detail in the speaker’s presentation. The other four stars contribute to the fast paced interactive feel of the presentation, which kept the audience engaged and alert.